21 Savage: Creator Partnership Profile

Key metrics

• 18.5M total followers
• 3.4% engagement rate
• 74/100 CERS partnership score
• Silver genome tier
• Primary platform: Spotify
• Based in: Atlanta, Georgia

Partnership thesis

21 Savage is a British-born, Atlanta-raised rapper whose deadpan delivery and street-narrative lyricism have made him one of the most commercially consistent voices in trap music since 2016. His catalog spans four solo studio albums and three collaborative projects, including the Savage Mode series with Metro Boomin and the joint album Her Loss with Drake, all of which have debuted in the top two of the Billboard 200. A Grammy winner for Best Rap Song ('A Lot,' 2019), he commands 48 million monthly Spotify listeners and maintains cross-platform presence on Instagram, YouTube, TikTok, and X. His brand partnership history includes Nike and Fenty, though current deal status is unclear. The primary evidence gap is the absence of verified social metrics beyond Spotify and limited sourced data on active sponsorship terms, audience demographics, and management structure, which caps confidence on equity-fit and revenue projections.

Estimated branded post value: $100,000 – $250,000 per placement.

Why partner with 21 Savage

• Streetwear/sportswear co-creation with Nike or comparable athletic brand
• Luxury lifestyle or spirits brand ambassador leveraging cultural credibility
• Community-impact campaign tied to his established 'Issa Back to School Drive' philanthropy
• Gaming or entertainment IP integration given audience demographic overlap
• Spotify Monthly Listeners: 48M
• Spotify Followers: 18.5M
• Billboard 200 #1 Albums: 3 (I Am > I Was, Savage Mode II, american dream)

Previous brand partnerships

• Nike
• Fenty

Audience snapshot

• Age range: 18-30
• Gender split: 72% male, 28% female

Top interests

• Hip-Hop
• Street Culture
• Gaming
• Fashion

Top locations

• United States
• United Kingdom
• Canada

Find 21 Savage online

• https://instagram.com/21savage
• https://youtube.com/@21Savage
• https://open.spotify.com/artist/1URnnhqYAYcrqrcwql10ft
• https://tiktok.com/@21savage
• https://x.com/21savage

Partner with 21 Savage on HypeStake

HypeStake is the creator equity marketplace where brands partner with creators through equity, royalties, and co-creation deals instead of one-off cash sponsorships. Every public creator profile includes a CERS partnership score, genome-tier analysis, and structured deal recommendations.