21 Savage — Creator Partnership Profile

Key metrics

• 18.5M total followers
• 3.4% engagement rate
• 82/100 CERS partnership score
• Gold genome tier
• Primary platform: Spotify
• Based in: Atlanta, Georgia

Partnership thesis

Lifestyle and streetwear brand endorsements leveraging authentic street-culture credibility

Estimated branded post value: $100,000 – $250,000 per placement.

Why partner with 21 Savage

• Streetwear and sneaker brand partnerships (Nike extension or new deals)
• Financial services targeting underbanked communities (Chime model)
• Spirits/lifestyle brand equity deals (tequila, cognac categories)
• Gaming and streaming platform integrations
• Instagram Followers: 18.5M
• Spotify Monthly Listeners: 48M
• Instagram Engagement Rate: 3.4%

Previous brand partnerships

• Nike
• Fenty

Audience snapshot

• Age range: 18-30
• Gender split: 72% male, 28% female

Top interests

• Hip-Hop
• Street Culture
• Gaming
• Fashion

Top locations

• United States
• United Kingdom
• Canada

Risk flags and considerations

• 2019 ICE detention and immigration controversy
• Lyrical content — explicit street narratives

Find 21 Savage online

• https://instagram.com/21savage
• https://youtube.com/@21Savage
• https://open.spotify.com/artist/1URnnhqYAYcrqrcwql10ft
• https://tiktok.com/@21savage
• https://x.com/21savage

Partner with 21 Savage on HypeStake

HypeStake is the creator equity marketplace where brands partner with creators through equity, royalties, and co-creation deals instead of one-off cash sponsorships. Every public creator profile includes a CERS partnership score, genome-tier analysis, and structured deal recommendations.