2 Chainz: Creator Partnership Profile

Key metrics

• 7.5M total followers
• 3.5% engagement rate
• 72/100 CERS partnership score
• Silver genome tier
• Primary platform: Instagram
• Based in: Atlanta, Georgia

Partnership thesis

2 Chainz (Tauheed Epps) is an Atlanta-rooted rapper and multi-industry entrepreneur whose cultural position bridges luxury-street hip-hop credibility with verified operational business activity. His catalog spans over a decade of trap-inflected hits anchored by witty punchlines and infectious energy, with recent collaborative projects like Life Is Beautiful (with Larry June and The Alchemist, February 2025) demonstrating continued creative relevance. His partnership profile is unusually strong for a rapper: he operates as a Smoothie King franchisee at State Farm Arena, has executed campaigns with Grand Marnier and Zaxbys, and maintains an active merch infrastructure. His Spotify monthly listeners sit near 10.9M, and his cross-platform presence spans Instagram, TikTok, YouTube, and X. Key data gaps include unverified current management, unsettled Instagram follower counts across sources, and incomplete certification records. His independent distribution posture (no confirmed major-label home) means partnership structures route through his private entities rather than label pipelines.

Estimated branded post value: $25,000 – $65,000 per placement.

Why partner with 2 Chainz

• Food & beverage franchise co-creation and ambassador deals
• Luxury-street fashion capsule collaborations
• Business literacy and entrepreneurship content series for fintech brands
• Arena and live-event food activation campaigns
• Premium spirits and lifestyle brand partnerships (age-gated)
• Spotify Monthly Listeners: ~10.9M
• TikTok Followers: 1.5M
• TikTok Likes: 19.9M

Previous brand partnerships

• Adidas
• Ewing Athletics
• CEO Millionaires

Audience snapshot

• Age range: 20-38
• Gender split: 68% male, 32% female

Top interests

• Hip-Hop
• Business
• Basketball
• Luxury

Top locations

• United States
• Canada
• United Kingdom

Find 2 Chainz online

• https://instagram.com/2chainz
• https://youtube.com/@2ChainzVEVO
• https://open.spotify.com/artist/17lzZA2AlOHwCwFALHttmp
• https://tiktok.com/@2chainz
• https://x.com/2chainz

Partner with 2 Chainz on HypeStake

HypeStake is the creator equity marketplace where brands partner with creators through equity, royalties, and co-creation deals instead of one-off cash sponsorships. Every public creator profile includes a CERS partnership score, genome-tier analysis, and structured deal recommendations.