Bretman Rock — Creator Partnership Profile

Key metrics

• 18.2M total followers
• 2.8% engagement rate
• 82/100 CERS partnership score
• Gold genome tier
• Primary platform: Instagram
• Based in: Honolulu, Hawaii

Partnership thesis

Lifestyle and beauty brand co-creation leveraging loyal LGBTQ+ and multicultural audience

Estimated branded post value: $40,000 – $150,000 per placement.

Why partner with Bretman Rock

• Lifestyle and fashion brand ambassador deals leveraging Hawaii aesthetic
• Beauty/cosmetics co-creation collections (wet n wild model)
• LGBTQ+ and multicultural brand equity partnerships
• Entertainment crossover campaigns (MTV, streaming platforms)
• Instagram Followers: 18.2M
• Instagram Engagement Rate: 2.8% (profile) / ~4.37% (HypeAuditor Feb est.)
• Active Brand Partnerships: blk Cosmetics, CASETiFY, wet n wild (Jungle Rock), Curology, Morphe, Coach, Crocs, H&M

Previous brand partnerships

• Morphe
• Crocs
• Coach
• H&M

Audience snapshot

• Age range: 16-30
• Gender split: 25% male, 75% female

Top interests

• beauty
• comedy
• fashion
• lgbtq-culture

Top locations

• United States
• Philippines
• Canada

Risk flags and considerations

• Content identity pivot away from beauty
• Audience fragmentation as content diversifies
• Platform concentration on Instagram

Find Bretman Rock online

• https://instagram.com/bretmanrock
• https://youtube.com/@bretmanrock
• https://tiktok.com/@bretmanrock
• https://x.com/bretmanrock

Partner with Bretman Rock on HypeStake

HypeStake is the creator equity marketplace where brands partner with creators through equity, royalties, and co-creation deals instead of one-off cash sponsorships. Every public creator profile includes a CERS partnership score, genome-tier analysis, and structured deal recommendations.