Bun B: Creator Partnership Profile

@bunb · Rap creator on HypeStake, the creator equity marketplace.

Bun B: Bun B is one half of UGK, the legendary Houston duo that helped define Southern hip-hop from 1992 onward. As a solo artist he has released five studio albums, with Trill (2005) peaking at No. 6 on the Billboard 200 and II Trill (2008) reaching No. 2. His cultural footprint extends well beyond

Key metrics

  • 1.4M total followers
  • 4.5% engagement rate
  • 71/100 CERS partnership score
  • Silver genome tier
  • Primary platform: Instagram
  • Based in: Houston, Texas

Partnership thesis

Bun B is one half of UGK, the legendary Houston duo that helped define Southern hip-hop from 1992 onward. As a solo artist he has released five studio albums, with Trill (2005) peaking at No. 6 on the Billboard 200 and II Trill (2008) reaching No. 2. His cultural footprint extends well beyond music: he is a Rice University guest lecturer on religion and hip-hop culture, a Houston civic ambassador, and the founder of Trill Burgers, a food venture that bridges his personal brand into hospitality. With 3.5M Spotify monthly listeners and 1.4M Instagram followers, his audience skews toward loyal Southern rap fans aged 25-44 who value authenticity and community. The primary partnership opportunity lies in lifestyle, food, and culture-adjacent brands that benefit from his elder-statesman credibility and Houston identity. Key data gaps include verified YouTube and X metrics, detailed streaming history, and current touring revenue.

Estimated branded post value: $5,000 – $15,000 per placement.

Why partner with Bun B

  • Food and beverage brand partnerships leveraging Trill Burgers credibility
  • Houston-anchored lifestyle and culture campaigns
  • Heritage hip-hop brand ambassador roles (spirits, automotive, fashion)
  • Educational and media content partnerships (podcasts, docuseries)
  • Spotify Monthly Listeners: 3.5M
  • Instagram Followers: 1.4M
  • Solo Albums: 5

Previous brand partnerships

  • Trill Burgers

Audience snapshot

  • Age range: 28-48
  • Gender split: 72% male, 28% female

Top interests

  • Hip-Hop
  • Food Culture
  • Houston
  • Classic Rap

Top locations

  • United States
  • Canada
  • United Kingdom

Find Bun B online

Partner with Bun B on HypeStake

HypeStake is the creator equity marketplace where brands partner with creators through equity, royalties, and co-creation deals instead of one-off cash sponsorships. Every public creator profile includes a CERS partnership score, genome-tier analysis, and structured deal recommendations.

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