Emma Chamberlain — Creator Partnership Profile

Key metrics

• 16.4M total followers
• 2.5% engagement rate
• 88/100 CERS partnership score
• Gold genome tier
• Primary platform: Instagram
• Based in: Los Angeles, California

Partnership thesis

Equity-based or co-creation deals in lifestyle, coffee/beverage, and luxury-accessible fashion categories

Estimated branded post value: $50,000 – $200,000 per placement.

Why partner with Emma Chamberlain

• Lifestyle and home goods co-creation (e.g., West Elm collab precedent)
• Beauty and skincare brand ambassador (Lancôme relationship established)
• Coffee/beverage category equity or licensing deals
• Luxury fashion campaign ambassador for accessible-luxury brands
• Instagram Followers: 16.4M
• YouTube Subscribers: ~11.4M (INFERRED)
• Instagram Engagement Rate: 2.5%

Previous brand partnerships

• Louis Vuitton
• Chamberlain Coffee
• Lancôme
• Cartier

Audience snapshot

• Age range: 16-28
• Gender split: 20% male, 80% female

Top interests

• fashion
• coffee
• lifestyle
• vlogs

Top locations

• United States
• United Kingdom
• Australia

Risk flags and considerations

• Racially insensitive Instagram post (historical)
• Platform concentration risk (YouTube + Instagram primary)
• Chamberlain Coffee brand conflict

Find Emma Chamberlain online

• https://instagram.com/emmachamberlain
• https://youtube.com/@emmachamberlain
• https://tiktok.com/@emmachamberlain
• https://x.com/emmachmberlain
• https://chamberlaincoffee.com

Partner with Emma Chamberlain on HypeStake

HypeStake is the creator equity marketplace where brands partner with creators through equity, royalties, and co-creation deals instead of one-off cash sponsorships. Every public creator profile includes a CERS partnership score, genome-tier analysis, and structured deal recommendations.