Cardi B: Creator Partnership Profile

@iamcardib · Pop creator on HypeStake, the creator equity marketplace.

Partner with Cardi B on HypeStake. Explore equity-aligned brand collaborations and performance metrics.

Key metrics

  • 170M total followers
  • 2.5% engagement rate
  • 80/100 CERS partnership score
  • Gold genome tier
  • Primary platform: Instagram
  • Based in: New York, New York

Partnership thesis

Cardi B is a Bronx-born rapper and cultural force whose trajectory from reality television to Grammy-winning solo artist redefined mainstream hip-hop's commercial ceiling for female rappers. Her debut album Invasion of Privacy produced two Billboard Hot 100 number-ones and three RIAA Diamond-certified singles, a historic achievement. With 170M Instagram followers and 38M Spotify monthly listeners, she commands cross-platform attention that converts reliably into brand activations, evidenced by partnerships with Reebok, Pepsi, Fashion Nova, and Balenciaga. Her cultural influence extends beyond music into fashion, political commentary, and viral social media moments. The primary partnership opportunity lies in co-creation deals leveraging her audience's purchasing intent and her proven ability to drive product sell-through. Key risks include periodic public controversies and a copyright lawsuit (now dismissed). A second studio album, Am I the Drama?, signals renewed catalog momentum, though long-term growth trajectory depends on sustained release cadence.

Estimated branded post value: $400,000 – $800,000 per placement.

Why partner with Cardi B

  • Fashion/beauty co-creation leveraging proven Fashion Nova sell-through history
  • Luxury brand ambassador campaigns (Balenciaga precedent)
  • Beverage and lifestyle endorsements targeting multicultural Gen Z/Millennial audiences
  • Latin market crossover campaigns via bilingual appeal and collaborator network
  • Social media-first product launches exploiting 170M+ Instagram reach
  • Instagram Followers: 170M
  • Spotify Monthly Listeners: 38M
  • Diamond-Certified Singles (RIAA): 3

Previous brand partnerships

  • Reebok
  • Pepsi
  • Fashion Nova
  • Balenciaga

Audience snapshot

  • Age range: 18-34
  • Gender split: 42% male, 58% female

Top interests

  • Hip-Hop
  • Fashion
  • Beauty
  • Pop Culture
  • Reality TV

Top locations

  • United States
  • Brazil
  • United Kingdom

Find Cardi B online

Partner with Cardi B on HypeStake

HypeStake is the creator equity marketplace where brands partner with creators through equity, royalties, and co-creation deals instead of one-off cash sponsorships. Every public creator profile includes a CERS partnership score, genome-tier analysis, and structured deal recommendations.

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