Cardi B — Creator Partnership Profile

Key metrics

• 170M total followers
• 2.5% engagement rate
• 88/100 CERS partnership score
• Gold genome tier
• Primary platform: Instagram
• Based in: New York, New York

Partnership thesis

Multi-platform brand ambassador deals leveraging massive Instagram reach and 2026 arena tour momentum

Estimated branded post value: $400,000 – $800,000 per placement.

Why partner with Cardi B

• Multi-year brand ambassador deals tied to Little Miss Drama Tour (2026)
• Haircare/beauty line co-creation leveraging new haircare brand launch
• Fashion and streetwear equity partnerships building on existing Reebok/Balenciaga history
• Beverage and lifestyle brand campaigns targeting multicultural millennial/Gen Z audiences
• Instagram Followers: 170M
• Spotify Monthly Listeners: 38M
• 2026 Tour Dates: 30–34 North American arena dates

Previous brand partnerships

• Reebok
• Pepsi
• Fashion Nova
• Balenciaga

Audience snapshot

• Age range: 18-34
• Gender split: 42% male, 58% female

Top interests

• Hip-Hop
• Fashion
• Beauty
• Pop Culture
• Reality TV

Top locations

• United States
• Brazil
• United Kingdom

Risk flags and considerations

• Personal controversies — divorce proceedings and public feuds
• On-stage incidents and provocative performances
• Platform concentration — Instagram dominates reach

Find Cardi B online

• https://instagram.com/iamcardib
• https://youtube.com/@CardiBVEVO
• https://open.spotify.com/artist/4kYSro6naA4h99UJvo89HB
• https://tiktok.com/@iamcardib
• https://x.com/iamcardib

Partner with Cardi B on HypeStake

HypeStake is the creator equity marketplace where brands partner with creators through equity, royalties, and co-creation deals instead of one-off cash sponsorships. Every public creator profile includes a CERS partnership score, genome-tier analysis, and structured deal recommendations.