Ja Morant — Creator Partnership Profile

Key metrics

• 9.6M total followers
• 3% engagement rate
• 72/100 CERS partnership score
• Silver genome tier
• Primary platform: Instagram
• Based in: Memphis, Tennessee

Partnership thesis

Long-term equity co-creation via Catch12 media/business platform and international basketball expansion (Levallois stake)

Estimated branded post value: $40,000 – $150,000 per placement.

Why partner with Ja Morant

• Equity-based deals through Catch12 media/business venture
• International basketball brand activations (Europe/Asia) tied to Levallois ownership
• Youth-focused athletic and streetwear campaigns leveraging Gen Z cultural authority
• Post-trade narrative reset with new market team for fresh brand partnerships
• Instagram Followers: 9.6M
• X (Twitter) Followers: ~3M
• Instagram Engagement Rate: 3.0%

Previous brand partnerships

• Nike
• Beats by Dre
• Powerade
• Hyper X

Audience snapshot

• Age range: 14-30
• Gender split: 70% male, 30% female

Top interests

• basketball
• sneakers
• gaming
• hip-hop

Top locations

• United States
• Canada
• Philippines

Risk flags and considerations

• Repeated firearm-related suspensions (2023) — 33 games, ~$8.3M lost salary
• 2025 conduct suspension — clash with coach Tuomas Iisalo deemed detrimental to team
• Trade saga and Memphis exit — skipped exit interviews, reported 'done' with Grizzlies
• Injury availability — ~79 games played across 3 seasons (2023-24 to 2025-26)
• 2025 on-court gun-aiming gesture (fined $75K)
• Single-platform concentration (Instagram primary; TikTok unverified)

Find Ja Morant online

• https://instagram.com/jamorant
• https://tiktok.com/@jamorant
• https://x.com/JaMorant

Partner with Ja Morant on HypeStake

HypeStake is the creator equity marketplace where brands partner with creators through equity, royalties, and co-creation deals instead of one-off cash sponsorships. Every public creator profile includes a CERS partnership score, genome-tier analysis, and structured deal recommendations.