Kendrick Lamar: Creator Partnership Profile

Key metrics

• 18.2M total followers
• 8.5% engagement rate
• 79/100 CERS partnership score
• Gold genome tier
• Primary platform: Spotify
• Based in: Compton, California

Partnership thesis

Equity-based brand co-creation leveraging unmatched cultural authority and cross-demographic reach

Estimated branded post value: $300,000 – $500,000 per placement.

Why partner with Kendrick Lamar

• Premium fashion and luxury brand ambassador (Chanel, high-fashion extensions)
• Equity co-creation with culturally-aligned consumer brands (streetwear, footwear)
• Long-form content and film/media partnerships via pgLang
• Financial services and fintech campaigns targeting young adult demographics (Cash App model)
• Instagram Followers: 18.2M
• Spotify Monthly Listeners: 85M
• Super Bowl Halftime Viewers: 133.5M (most-watched in U.S. history)

Previous brand partnerships

• Nike
• Converse
• Cash App
• Beats by Dre

Audience snapshot

• Age range: 18-34
• Gender split: 65% male, 35% female

Top interests

• Hip-Hop
• Culture
• Fashion
• Social Justice

Top locations

• United States
• United Kingdom
• Canada

Find Kendrick Lamar online

• https://instagram.com/kendricklamar
• https://youtube.com/@KendrickLamar
• https://open.spotify.com/artist/2YZyLoL8N0Wb9xBt1NhZWg
• https://oklama.com

Partner with Kendrick Lamar on HypeStake

HypeStake is the creator equity marketplace where brands partner with creators through equity, royalties, and co-creation deals instead of one-off cash sponsorships. Every public creator profile includes a CERS partnership score, genome-tier analysis, and structured deal recommendations.