Khabane Lame: Creator Partnership Profile

@khaby00 · Influencer creator on HypeStake, the creator equity marketplace.

Khabane Lame: Khabane 'Khaby' Lame is the most-followed creator on TikTok with 162M followers, built on wordless reaction videos that debunk overcomplicated life hacks. His Senegalese-Italian identity and language-free format give him rare cross-cultural universality — brands gain access to a genuin

Key metrics

  • 162M total followers
  • 2% engagement rate
  • 78/100 CERS partnership score
  • Tastemaker genome tier
  • Primary platform: TikTok
  • Based in: Milan, Italy

Partnership thesis

Khabane 'Khaby' Lame is the most-followed creator on TikTok with 162M followers, built on wordless reaction videos that debunk overcomplicated life hacks. His Senegalese-Italian identity and language-free format give him rare cross-cultural universality — brands gain access to a genuinely global audience without localization friction. Current partnerships span Hugo Boss, Xbox, Binance, and QNB Group, demonstrating proven deal execution across fashion, tech, finance, and sports verticals. His Instagram engagement rate of 3.88% (HypeAuditor, June data) is strong for his scale. The primary caveat is heavy TikTok platform concentration: verified follower counts and engagement data exist only for TikTok, while Instagram, YouTube, X, and Facebook metrics remain unvalidated. A recent ICE detention incident in the US (NBC News) introduces moderate brand-safety monitoring needs but does not indicate creator misconduct. His UNICEF Goodwill Ambassador role adds institutional credibility. Deal architects should note that his content format — short, silent, reaction-based — is highly brand-safe but limits long-form storytelling integration.

Estimated branded post value: $200,000 – $750,000 per placement.

Why partner with Khabane Lame

  • Global campaign ambassador for consumer tech and lifestyle brands seeking universal reach
  • Co-creation product drops leveraging his visual identity and silent-comedy brand
  • Sports and entertainment event activations (proven FIFA/World Cup ambassador track record)
  • Luxury fashion campaigns building on Hugo Boss precedent
  • TikTok Followers: 162M
  • TikTok Engagement Rate: 2.0%
  • Instagram Engagement Rate: 3.88% (HypeAuditor, June)

Previous brand partnerships

  • Hugo Boss
  • Xbox
  • Binance

Audience snapshot

  • Age range: 13-35
  • Gender split: 55% male, 45% female

Top interests

  • comedy
  • entertainment
  • memes
  • viral content

Top locations

  • Italy
  • United States
  • Brazil

Find Khabane Lame online

Partner with Khabane Lame on HypeStake

HypeStake is the creator equity marketplace where brands partner with creators through equity, royalties, and co-creation deals instead of one-off cash sponsorships. Every public creator profile includes a CERS partnership score, genome-tier analysis, and structured deal recommendations.

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