LeBron James — Creator Partnership Profile

Key metrics

• 159M total followers
• 1.2% engagement rate
• 92/100 CERS partnership score
• Platinum genome tier
• Primary platform: Instagram
• Based in: Los Angeles, California

Partnership thesis

Long-term equity co-creation and ambassador deals leveraging cross-platform cultural authority

Estimated branded post value: $300,000 – $1,000,000 per placement.

Why partner with LeBron James

• Equity-based consumer brand co-creation (lifestyle, food & beverage, tech)
• Legacy/heritage campaign ambassador for premium global brands
• Father-son narrative content partnerships tied to Bronny James storyline
• Media and streaming platform integrations via SpringHill/Uninterrupted
• Instagram Followers: 159M
• Engagement Rate: 1.2% (scraped)
• Active Brand Affiliations: Nike, Sprite, Beats by Dre, Blaze Pizza, AT&T, GMC, Amazon

Previous brand partnerships

• Nike
• Sprite
• Beats by Dre
• Blaze Pizza
• AT&T
• GMC

Audience snapshot

• Age range: 18-45
• Gender split: 65% male, 35% female

Top interests

• basketball
• fitness
• sneakers
• entertainment

Top locations

• United States
• Philippines
• Brazil

Risk flags and considerations

• Controversial public statements (Israel comments at 2026 All-Star Game)
• Biogenesis/PED allegations resurfaced via social media (March 2025)
• Physical decline risk — age 41, sciatica injury (2025-26 season)

Find LeBron James online

• https://instagram.com/kingjames
• https://youtube.com/@KingJames
• https://tiktok.com/@kingjames
• https://x.com/KingJames
• https://lebronjames.com

Partner with LeBron James on HypeStake

HypeStake is the creator equity marketplace where brands partner with creators through equity, royalties, and co-creation deals instead of one-off cash sponsorships. Every public creator profile includes a CERS partnership score, genome-tier analysis, and structured deal recommendations.