KSI — Creator Partnership Profile

Key metrics

• 14.2M total followers
• 2.5% engagement rate
• 88/100 CERS partnership score
• Gold genome tier
• Primary platform: YouTube
• Based in: London, United Kingdom

Partnership thesis

Equity-based consumer brand co-creation leveraging Prime Hydration blueprint

Estimated branded post value: $50,000 – $180,000 per placement.

Why partner with KSI

• Consumer beverage / energy drink equity partnerships
• Sports & fitness brand ambassador deals
• Gaming and esports brand integrations
• Music streaming platform promotional campaigns
• Restaurant / food & beverage brand co-ventures
• Instagram Followers: 14.2M (verified scraped)
• Spotify Monthly Listeners: 5.5M (Spotify API)
• YouTube Subscribers: ~17.8M (web-reported)

Previous brand partnerships

• Prime Hydration
• Sides
• XIX Vodka

Audience snapshot

• Age range: 14-30
• Gender split: 70% male, 30% female

Top interests

• gaming
• boxing
• music
• entrepreneurship

Top locations

• United Kingdom
• United States
• India

Risk flags and considerations

• Audience data discrepancy
• Young audience alcohol brand conflict
• Platform algorithm dependency

Find KSI online

• https://instagram.com/ksi
• https://youtube.com/@KSI
• https://open.spotify.com/artist/1nzgtKYFckznMaSEKoFm0mg
• https://tiktok.com/@ksi
• https://x.com/KSI

Partner with KSI on HypeStake

HypeStake is the creator equity marketplace where brands partner with creators through equity, royalties, and co-creation deals instead of one-off cash sponsorships. Every public creator profile includes a CERS partnership score, genome-tier analysis, and structured deal recommendations.