Lil Baby: Creator Partnership Profile

Key metrics

• 23M total followers
• 3% engagement rate
• 84/100 CERS partnership score
• Gold genome tier
• Primary platform: Instagram
• Based in: Atlanta, Georgia

Partnership thesis

Equity-based lifestyle and streetwear co-creation deals leveraging massive cross-platform audience and cultural cachet

Estimated branded post value: $150,000 – $300,000 per placement.

Why partner with Lil Baby

• Premium streetwear/fashion co-creation (Dior, Nike-level partnerships)
• Fintech/crypto brand ambassador leveraging Cash App relationship
• Equity stake in emerging beverage or lifestyle brand targeting 18-34 males
• Global touring sponsorship packages with luxury automotive or spirits brands
• Instagram Followers: 23M
• Spotify Monthly Listeners: 40M
• Billboard Hot 100 Entries: 155 (7th all-time)

Previous brand partnerships

• Nike
• Dior
• Cash App

Audience snapshot

• Age range: 18-30
• Gender split: 70% male, 30% female

Top interests

• Hip-Hop
• Fashion
• Sneakers
• Sports

Top locations

• United States
• United Kingdom
• Germany

Find Lil Baby online

• https://instagram.com/lilbaby
• https://youtube.com/@LilBaby4PF
• https://open.spotify.com/artist/5f7VJjfbwm532GiveGDnkp
• https://tiktok.com/@lilbaby
• https://x.com/lilbaby4PF

Partner with Lil Baby on HypeStake

HypeStake is the creator equity marketplace where brands partner with creators through equity, royalties, and co-creation deals instead of one-off cash sponsorships. Every public creator profile includes a CERS partnership score, genome-tier analysis, and structured deal recommendations.