Lil Baby — Creator Partnership Profile

Key metrics

• 23M total followers
• 3% engagement rate
• 85/100 CERS partnership score
• Gold genome tier
• Primary platform: Instagram
• Based in: Atlanta, Georgia

Partnership thesis

Streetwear/sneaker equity deals and global tour sponsorships leveraging WHAM World Tour 2025

Estimated branded post value: $150,000 – $300,000 per placement.

Why partner with Lil Baby

• WHAM World Tour 2025 title/presenting sponsorships
• Streetwear and sneaker brand equity or co-creation deals
• Streaming platform exclusive content partnerships
• Financial services / fintech brand ambassador (Cash App precedent)
• Instagram Followers: 23M
• Spotify Monthly Listeners: 40M
• Billboard 200 #1 Albums: 4

Previous brand partnerships

• Nike
• Dior
• Cash App

Audience snapshot

• Age range: 18-30
• Gender split: 70% male, 30% female

Top interests

• Hip-Hop
• Fashion
• Sneakers
• Sports

Top locations

• United States
• United Kingdom
• Germany

Risk flags and considerations

• August 2024 Las Vegas arrest for illegal weapon possession
• Reported federal RICO investigation interest in 4PF crew
• Prior criminal history (2012–2014 drug charges, 2-year incarceration)
• Brand safety perception for mainstream/family-oriented advertisers

Find Lil Baby online

• https://instagram.com/lilbaby
• https://youtube.com/@LilBaby4PF
• https://open.spotify.com/artist/5f7VJjfbwm532GiveGDnkp
• https://tiktok.com/@lilbaby
• https://x.com/lilbaby4PF

Partner with Lil Baby on HypeStake

HypeStake is the creator equity marketplace where brands partner with creators through equity, royalties, and co-creation deals instead of one-off cash sponsorships. Every public creator profile includes a CERS partnership score, genome-tier analysis, and structured deal recommendations.