MrBeast: Creator Partnership Profile

Key metrics

• 340M total followers
• 1.5% engagement rate
• 90/100 CERS partnership score
• Pro genome tier
• Primary platform: YouTube
• Based in: Raleigh, North Carolina

Partnership thesis

MrBeast (Jimmy Donaldson) is the most-subscribed individual creator on YouTube with approximately 460 million subscribers across channels, and over 500 million followers across all social platforms. His content model combines high-budget challenge and philanthropy videos with a vertically integrated business empire including Feastables (chocolate), Beast Burger, and a Prime Video competition series (Beast Games). His live streaming activity is event-driven rather than schedule-based, with his $1M Streamer Challenge peaking at 1.66 million concurrent viewers on YouTube Live. The current partnership opportunity centers on his proven ability to drive massive, measurable audience action for brand partners, supported by a professional operations team (Beast Industries) that selectively accepts deals. Key caveats include ongoing brand safety scrutiny from CARU regarding advertising to minors, a sexual harassment lawsuit against the company, and allegations around Beast Games contestant treatment. His live streaming presence is secondary to his on-demand YouTube dominance, which should inform deal structure expectations.

Estimated branded post value: $500,000 – $2,000,000 per placement.

Why partner with MrBeast

• Multi-video integrated sponsorship campaigns with proven conversion infrastructure
• Co-branded product launches leveraging Feastables distribution and audience trust
• Event-based live activations with guaranteed massive concurrent viewership
• Cross-platform short-form content campaigns with billions of impressions potential
• Equity-style partnerships in consumer brands targeting Gen Z and Gen Alpha
• YouTube Subscribers: ~460M (main channel)
• TikTok Followers: ~128M
• Instagram Followers: ~86M

Previous brand partnerships

• Feastables
• ShopApp
• Honey
• Current

Audience snapshot

• Age range: 13-30
• Gender split: 65% male, 35% female

Top interests

• gaming
• challenges
• philanthropy
• entertainment

Top locations

• United States
• India
• Brazil

Find MrBeast online

• https://instagram.com/mrbeast
• https://youtube.com/@MrBeast
• https://tiktok.com/@mrbeast
• https://x.com/MrBeast
• https://mrbeast.com

Partner with MrBeast on HypeStake

HypeStake is the creator equity marketplace where brands partner with creators through equity, royalties, and co-creation deals instead of one-off cash sponsorships. Every public creator profile includes a CERS partnership score, genome-tier analysis, and structured deal recommendations.