MrBeast — Creator Partnership Profile

Key metrics

• 340M total followers
• 1.5% engagement rate
• 97/100 CERS partnership score
• Platinum genome tier
• Primary platform: YouTube
• Based in: Raleigh, North Carolina

Partnership thesis

Equity-based co-creation and consumer product launches leveraging unmatched YouTube reach and proven Feastables brand-building track record

Estimated branded post value: $500,000 – $2,000,000 per placement.

Why partner with MrBeast

• Equity co-creation in consumer packaged goods (CPG) leveraging Feastables playbook
• Global campaign ambassador for mass-market challenger brands
• Streaming platform exclusive content deals
• Philanthropic cause-marketing partnerships with high-visibility brands
• Gaming and esports sponsorship integration
• YouTube Subscribers: 462M+
• Instagram Followers: 340M
• Peak Concurrent Viewers: 1M+ (streamer challenge)

Previous brand partnerships

• Feastables
• ShopApp
• Honey
• Current

Audience snapshot

• Age range: 13-30
• Gender split: 65% male, 35% female

Top interests

• gaming
• challenges
• philanthropy
• entertainment

Top locations

• United States
• India
• Brazil

Risk flags and considerations

• Beast Games workplace safety allegations and ongoing litigation
• Sexual harassment claim from former staffer
• Platform concentration on YouTube
• Audience age skew (heavy teen/youth segment)

Find MrBeast online

• https://instagram.com/mrbeast
• https://youtube.com/@MrBeast
• https://tiktok.com/@mrbeast
• https://x.com/MrBeast
• https://mrbeast.com

Partner with MrBeast on HypeStake

HypeStake is the creator equity marketplace where brands partner with creators through equity, royalties, and co-creation deals instead of one-off cash sponsorships. Every public creator profile includes a CERS partnership score, genome-tier analysis, and structured deal recommendations.