Nara Smith: Creator Partnership Profile

@narasmith · Influencer creator on HypeStake, the creator equity marketplace.

Nara Smith: Nara Smith is a TikTok-first lifestyle creator and IMG-signed model whose signature format—luxury from-scratch cooking filmed in ASMR-style whispered voiceover while wearing couture—has built an estimated 12M+ TikTok following and 4.8M Instagram audience. Her content sits at the intersec

Key metrics

  • 11M total followers
  • 6% engagement rate
  • 77/100 CERS partnership score
  • Tastemaker genome tier
  • Primary platform: TikTok
  • Based in: Los Angeles, California

Partnership thesis

Nara Smith is a TikTok-first lifestyle creator and IMG-signed model whose signature format—luxury from-scratch cooking filmed in ASMR-style whispered voiceover while wearing couture—has built an estimated 12M+ TikTok following and 4.8M Instagram audience. Her content sits at the intersection of aspirational domesticity, fashion editorial, and food storytelling, making her unusually versatile for premium brand partnerships across kitchen, fashion, beauty, and home categories. Recent collaborations with Reformation (20-piece capsule), Skims (holiday family campaign), and Vegamour (haircare storytelling) demonstrate proven campaign execution at the luxury-to-contemporary tier. A forthcoming cookbook ('Homemade,' October 2026) signals owned-product ambition. Key caveats: public follower counts conflict across sources, private analytics are unavailable, and her content's domestic framing attracts polarizing cultural commentary that requires brand-safety monitoring.

Estimated branded post value: $35,000 – $120,000 per placement.

Why partner with Nara Smith

  • Premium kitchenware or pantry brand co-creation using native from-scratch format
  • Fashion capsule collaboration with luxury-contemporary brands
  • Beauty/wellness storytelling campaigns (haircare, skincare)
  • Cookbook-adjacent product partnerships timed to October 2026 launch
  • TikTok Followers: ~12M (conflicted across sources)
  • Instagram Followers: ~4.8M
  • Recent Brand Campaigns: Reformation, Skims, Vegamour (2025)

Previous brand partnerships

  • Dior
  • Samsung
  • Marc Jacobs

Audience snapshot

  • Age range: 18-35
  • Gender split: 20% male, 80% female

Top interests

  • cooking
  • fashion
  • asmr
  • lifestyle

Top locations

  • United States
  • United Kingdom
  • Australia

Find Nara Smith online

Partner with Nara Smith on HypeStake

HypeStake is the creator equity marketplace where brands partner with creators through equity, royalties, and co-creation deals instead of one-off cash sponsorships. Every public creator profile includes a CERS partnership score, genome-tier analysis, and structured deal recommendations.

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