Israel Adesanya: Creator Partnership Profile

Key metrics

• 8.6M total followers
• 0% engagement rate
• 62/100 CERS partnership score
• Prospect genome tier
• Primary platform: Instagram
• Based in: Nigeria/New Zealand

Partnership thesis

Israel Adesanya is a two-time UFC middleweight champion and one of the most recognizable fighters in mixed martial arts history, known globally by his nickname 'The Last Stylebender.' Born in Lagos, Nigeria and based in Auckland, New Zealand, he trains at City Kickboxing and has compiled a 24-6 professional record with 16 knockout victories. His Instagram following of approximately 8.6 million places him among the most-followed MMA fighters worldwide, and his personality-driven brand blends anime, pop culture, and combat sports in a distinctive way. However, his current career trajectory presents a material concern: three consecutive losses including two KO/TKO defeats in 2025-2026 signal a declining competitive window. Brand partners should weigh his enduring cultural cachet and audience scale against on-field performance risk and the absence of verified engagement-rate data across platforms.

Why partner with Israel Adesanya

• Combat sports apparel and lifestyle brand ambassador
• Fintech/trading platform partnerships leveraging aspirational audience
• Anime/gaming crossover campaigns targeting 18-34 male demographic
• Content creator partnerships via YouTube channel (FREESTYLEBENDER)
• Instagram Followers: 8.6M
• UFC Record: 24-6-0
• KO Wins: 16

Previous brand partnerships

• Puma

Find Israel Adesanya online

• https://www.instagram.com/stylebender/

Partner with Israel Adesanya on HypeStake

HypeStake is the creator equity marketplace where brands partner with creators through equity, royalties, and co-creation deals instead of one-off cash sponsorships. Every public creator profile includes a CERS partnership score, genome-tier analysis, and structured deal recommendations.