Megan Thee Stallion — Creator Partnership Profile

Key metrics

• 32M total followers
• 3.5% engagement rate
• 88/100 CERS partnership score
• Gold genome tier
• Primary platform: Instagram
• Based in: Houston, Texas

Partnership thesis

Multi-platform brand ambassador deals leveraging cultural authority and highly engaged 18–34 female-skewing audience

Estimated branded post value: $150,000 – $350,000 per placement.

Why partner with Megan Thee Stallion

• Equity or franchise co-ownership in food & beverage (building on Popeyes model)
• Fitness and athleisure brand ambassador (Nike extension or new partner)
• Anime/gaming crossover brand activations tied to upcoming anime series
• Beauty and personal care brand co-creation targeting Black women 18–34
• Fintech/payments brand campaigns (Cash App extension or competitor)
• Instagram Followers: 32M
• TikTok Followers: 16.7M
• Spotify Monthly Listeners: 28M

Previous brand partnerships

• Nike
• Revlon
• Popeyes
• Cash App
• Flamin' Hot

Audience snapshot

• Age range: 18-30
• Gender split: 40% male, 60% female

Top interests

• Hip-Hop
• Fashion
• Fitness
• Anime
• Dance

Top locations

• United States
• United Kingdom
• Brazil

Risk flags and considerations

• Active civil lawsuit from former employee alleging workplace misconduct, sexual misconduct, fat shaming, and retaliation
• High-profile public feuds (e.g., Tory Lanez shooting case aftermath) generating sustained media scrutiny
• Platform concentration — TikTok regulatory uncertainty in the US

Find Megan Thee Stallion online

• https://instagram.com/theestallion
• https://youtube.com/@MeganTheeStallion
• https://open.spotify.com/artist/181bsRPaVXVlUKXrxwZfHK
• https://tiktok.com/@megantheestallion
• https://x.com/theestallion
• https://megantheestallion.com

Partner with Megan Thee Stallion on HypeStake

HypeStake is the creator equity marketplace where brands partner with creators through equity, royalties, and co-creation deals instead of one-off cash sponsorships. Every public creator profile includes a CERS partnership score, genome-tier analysis, and structured deal recommendations.