Megan Thee Stallion: Creator Partnership Profile

Key metrics

• 32M total followers
• 3.5% engagement rate
• 84/100 CERS partnership score
• Gold genome tier
• Primary platform: Instagram
• Based in: Houston, Texas

Partnership thesis

Megan Thee Stallion is a Houston, Texas-based rapper whose catalog has produced measurable chart and streaming results, including the Billboard Hot 100 number-one single HISS and the 2024 album MEGAN, which debuted at number three on the Billboard 200 while reaching number one on both Top R&B/Hip-Hop Albums and Top Rap Albums. With approximately 28 million monthly listeners on Spotify and a verified presence across Instagram (32M followers), TikTok, YouTube, and X, her audience engages with assertive lyricism, dance-driven visuals, and cultural framing such as Hot Girl Summer. Grammy recognition for Best New Artist and Best Rap Song adds industry validation. Documented brand affiliations span athletic apparel, beauty, quick-service restaurants, fintech, and snacks, providing category signals for partnership evaluation. Current active status for several affiliations, detailed private analytics, exhaustive management records, and granular audience demographics remain unverified or partial, requiring additional platform or direct data for full equity assessment.

Estimated branded post value: $150,000 – $350,000 per placement.

Why partner with Megan Thee Stallion

• Beauty and cosmetics campaigns
• Athleisure and fitness activations
• Fandom and streetwear capsule drops
• Spotify Monthly Listeners: 28M
• Instagram Followers: 32M
• Hot 100 Peak: #1 (HISS)

Previous brand partnerships

• Nike
• Revlon
• Popeyes
• Cash App
• Flamin' Hot

Audience snapshot

• Age range: 18-30
• Gender split: 40% male, 60% female

Top interests

• Hip-Hop
• Fashion
• Fitness
• Anime
• Dance

Top locations

• United States
• United Kingdom
• Brazil

Find Megan Thee Stallion online

• https://instagram.com/theestallion
• https://youtube.com/@MeganTheeStallion
• https://open.spotify.com/artist/181bsRPaVXVlUKXrxwZfHK
• https://tiktok.com/@megantheestallion
• https://x.com/theestallion
• https://megantheestallion.com

Partner with Megan Thee Stallion on HypeStake

HypeStake is the creator equity marketplace where brands partner with creators through equity, royalties, and co-creation deals instead of one-off cash sponsorships. Every public creator profile includes a CERS partnership score, genome-tier analysis, and structured deal recommendations.