Travis Scott — Creator Partnership Profile

Key metrics

• 53M total followers
• 2.8% engagement rate
• 88/100 CERS partnership score
• Gold genome tier
• Primary platform: Spotify
• Based in: Houston, Texas

Partnership thesis

Equity-based co-creation and long-term brand ecosystem deals leveraging Cactus Jack as a cultural IP platform

Estimated branded post value: $400,000 – $900,000 per placement.

Why partner with Travis Scott

• Cactus Jack brand ecosystem expansion into new consumer verticals (food, beverage, gaming)
• Equity co-creation with premium sneaker/streetwear brands beyond Nike
• Festival and live experience IP licensing
• Global sports partnership (2026 FIFA World Cup activation confirmed)
• Instagram Followers: 53.0M
• Spotify Monthly Listeners: 58.7M
• YouTube Subscribers: ~20.6M (inferred)

Previous brand partnerships

• Nike/Jordan Brand
• McDonald's
• PlayStation
• Dior
• Fortnite

Audience snapshot

• Age range: 16-30
• Gender split: 68% male, 32% female

Top interests

• Hip-Hop
• Sneakers
• Gaming
• Fashion
• Festivals

Top locations

• United States
• United Kingdom
• Germany

Risk flags and considerations

• Astroworld Festival crowd crush (November 2021) — 10 fatalities, hundreds injured
• 2023 New York assault allegation — sought by NYPD per LA Times report
• Yacht incident and pattern of controversies

Find Travis Scott online

• https://instagram.com/travisscott
• https://youtube.com/@TravisScott
• https://open.spotify.com/artist/0Y5tJX1MQlPlqiwlOH1tJY
• https://tiktok.com/@travisscott
• https://x.com/traborjsttrav
• https://travisscott.com

Partner with Travis Scott on HypeStake

HypeStake is the creator equity marketplace where brands partner with creators through equity, royalties, and co-creation deals instead of one-off cash sponsorships. Every public creator profile includes a CERS partnership score, genome-tier analysis, and structured deal recommendations.