Tyrese Haliburton: Creator Partnership Profile

Key metrics

• 3.6M total followers
• 0% engagement rate
• 74/100 CERS partnership score
• Starter genome tier
• Primary platform: Instagram

Partnership thesis

Tyrese Haliburton is a 26-year-old NBA All-Star point guard for the Indiana Pacers, widely recognized as one of the league's premier playmakers after leading the NBA in assists per game in 2023-24 and guiding Indiana to the 2025 NBA Finals. His brand portfolio is anchored by a PUMA signature shoe deal (Hali 1: Opal, launched September 2025), a multi-year OshKosh B'gosh community-first ambassadorship, and a production company (Zero Doubt Creative) partnered with Wheelhouse. He also serves as a player contributor on NBA on Prime. The critical caveat is his torn right Achilles tendon sustained in Game 7 of the 2025 Finals, which sidelined him for the entire 2025-26 season. Recovery reports as of June 2026 are encouraging, but return-to-form timeline and load management risks remain material to partnership valuation. His Instagram following of 3.6M and strong Indiana market identity make him a compelling regional-to-national endorsement anchor, though social media activity has been minimal since his injury.

Why partner with Tyrese Haliburton

• Return-to-play narrative campaigns tied to Achilles recovery (resilience storytelling)
• Indiana regional commerce activation leveraging franchise-player status
• Youth/family brand ambassador extensions building on OshKosh model
• Media and production ventures via Zero Doubt Creative
• Gaming and lifestyle content as social media re-engagement play
• Instagram Followers: 3.6M
• Career PPG / APG: 17.2 / 8.7
• 2024-25 APG: 9.2 (league-elite)

Previous brand partnerships

• PUMA

Find Tyrese Haliburton online

• https://www.instagram.com/tyresehaliburton/
• https://x.com/tyresehaliburton

Partner with Tyrese Haliburton on HypeStake

HypeStake is the creator equity marketplace where brands partner with creators through equity, royalties, and co-creation deals instead of one-off cash sponsorships. Every public creator profile includes a CERS partnership score, genome-tier analysis, and structured deal recommendations.