Wet Leg: Creator Partnership Profile

wetlegband · Rock creator on HypeStake, the creator equity marketplace.

Wet Leg: Wet Leg is a British indie rock duo founded by Rhian Teasdale and Hester Chambers on the Isle of Wight in 2019, now performing as a five-piece. They signed to Domino Recording Company after only four live shows and broke through globally with the viral single 'Chaise Longue' in 2021. Their

Key metrics

  • 850K total followers
  • 0.05% engagement rate
  • 69/100 CERS partnership score
  • Silver genome tier
  • Primary platform: Instagram
  • Based in: Isle of Wight, UK

Partnership thesis

Wet Leg is a British indie rock duo founded by Rhian Teasdale and Hester Chambers on the Isle of Wight in 2019, now performing as a five-piece. They signed to Domino Recording Company after only four live shows and broke through globally with the viral single 'Chaise Longue' in 2021. Their self-titled debut album topped the UK Albums Chart in 2022 and won Best Alternative Music Album at the 65th Grammy Awards, while 'Chaise Longue' won Best Alternative Music Performance. They also took Best New Artist and Group of the Year at the 2023 Brit Awards. Their audience skews young, alternative-culture-engaged, and UK/US-concentrated. A sophomore album, 'moisturizer', is scheduled for July 2025, signaling renewed momentum. Partnership relevance is strongest in indie fashion, beverage, and youth lifestyle verticals. Key data gaps include verified streaming totals, detailed audience demographics, and comprehensive sponsorship history beyond the Fender affiliation noted in the creator profile.

Why partner with Wet Leg

  • Indie fashion and streetwear brand collaborations leveraging alternative-culture credibility
  • Festival and live-event sponsorship activations during 2025 album cycle
  • Youth-targeted beverage or lifestyle brand ambassador role
  • Guitar/instrument brand partnership expansion (Fender affiliation noted)
  • Instagram Followers: 850K
  • Instagram Engagement: 0.1%
  • Grammy Awards Won: 2 (Best Alternative Music Album, Best Alternative Music Performance)

Previous brand partnerships

  • Fender

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