Wiz Khalifa — Creator Partnership Profile

Key metrics

• 35M total followers
• 1.8% engagement rate
• 78/100 CERS partnership score
• Gold genome tier
• Primary platform: Instagram
• Based in: Pittsburgh, Pennsylvania

Partnership thesis

Cannabis brand equity deals and lifestyle/adult-male-targeted sponsorships leveraging authentic stoner-rap identity

Estimated branded post value: $100,000 – $250,000 per placement.

Why partner with Wiz Khalifa

• Cannabis brand equity and co-creation deals (Khalifa Kush expansion, new market entries)
• Adult lifestyle brand ambassador (spirits, apparel, accessories)
• 4/20 and cannabis-culture event sponsorships
• Streaming/content platform partnerships for 'The Sesh' series
• Pittsburgh/regional brand ambassador activations
• Instagram Followers: 35M (scraped)
• Spotify Monthly Listeners: 30M (verified API)
• YouTube Subscribers: ~30.4M (inferred)

Previous brand partnerships

• Khalifa Kush
• Taylor Gang
• RAW Papers

Audience snapshot

• Age range: 18-35
• Gender split: 65% male, 35% female

Top interests

• Hip-Hop
• Cannabis
• Fitness
• MMA

Top locations

• United States
• United Kingdom
• Germany

Risk flags and considerations

• Romanian drug possession conviction (December 2025)
• Khalifa Kush product quality controversy
• Cannabis-centric persona limits brand category reach
• Instagram engagement rate variance

Find Wiz Khalifa online

• https://instagram.com/wizkhalifa
• https://youtube.com/@WizKhalifa
• https://open.spotify.com/artist/137W8MRPjKqmeS4XkWyRTf
• https://tiktok.com/@wizkhalifa
• https://x.com/wizkhalifa
• https://taylorgangent.com

Partner with Wiz Khalifa on HypeStake

HypeStake is the creator equity marketplace where brands partner with creators through equity, royalties, and co-creation deals instead of one-off cash sponsorships. Every public creator profile includes a CERS partnership score, genome-tier analysis, and structured deal recommendations.