yay: Creator Partnership Profile

Key metrics

• 350K total followers
• 5.5% engagement rate
• 49/100 CERS partnership score
• Indie genome tier
• Based in: Los Angeles, CA

Partnership thesis

yay (Jaccob Whiteaker) is an elite VALORANT professional player known as 'El Diablo,' recognized with the 2022 Game Awards Best Esports Athlete honor and a career spanning OpTic Gaming, Cloud9, Bleed Esports, and Evil Geniuses. His competitive credibility is among the highest in the VALORANT ecosystem, and his Twitch channel (@yayster) and YouTube (@yayFPS, ~98.9K subscribers) form his creator-facing surface. However, the current partnership evaluation is materially constrained by sparse public evidence of recent live streaming activity: third-party mirrors show no streams in recent periods, and private platform analytics (subscriber counts, ACV, chat health, revenue) are entirely unavailable. His strongest brand fit is hardware, peripherals, and esports-native integrations where his credibility transfers directly, but any deal should be structured against verified live metrics before activation.

Why partner with yay

• Gaming peripherals and hardware endorsement (mouse, monitor, settings authority)
• Esports credibility-to-creator bridge campaigns
• Creator tools and configuration software integration
• VALORANT event watch-party activations
• YouTube Subscribers: ~98.9K (@yayFPS)
• Twitch Channel: @yayster (activity unverified)
• Career Earnings: ~$145K-$207K

Find yay online

• https://www.youtube.com/@yayahcortes

Partner with yay on HypeStake

HypeStake is the creator equity marketplace where brands partner with creators through equity, royalties, and co-creation deals instead of one-off cash sponsorships. Every public creator profile includes a CERS partnership score, genome-tier analysis, and structured deal recommendations.