Zach King: Creator Partnership Profile

Key metrics

• 77M total followers
• 2.5% engagement rate
• 76/100 CERS partnership score
• Tastemaker genome tier
• Primary platform: TikTok
• Based in: Los Angeles, California

Partnership thesis

Zach King is a digital magician and filmmaker based in Los Angeles whose seamless visual-effects short-form videos have made him one of the most-followed creators on TikTok (77M followers, 2.5% engagement) and Instagram. He holds the Guinness World Record for the most-viewed TikTok video (2.2 billion views) and commands a combined following exceeding 185 million across platforms. His content transcends geography and generation, making him a rare global-scale influencer whose brand partnerships—most recently Nescafé's first-ever worldwide influencer deal—demonstrate proven campaign execution at the enterprise tier. Forbes ranked him #29 on its 2024 Top Creators list. The primary caveat for partnership evaluation is an active sexual harassment lawsuit filed by a former producer, which introduces moderate brand-safety risk that requires monitoring. Follower counts on Instagram, YouTube, and X lack verified API confirmation in this run, limiting cross-platform precision.

Estimated branded post value: $150,000 – $500,000 per placement.

Why partner with Zach King

• Global FMCG brand ambassador (Nescafé model replicable to other CPG brands)
• Tech product launch campaigns leveraging visual-effects storytelling
• Retail and e-commerce activation via magic-themed product reveals
• Family entertainment IP licensing and co-creation
• Equity-based creator tool or editing platform partnership
• TikTok Followers: 77M
• TikTok Engagement Rate: 2.5%
• Instagram Engagement Rate (March): 3.81%

Previous brand partnerships

• Samsung
• Oreo
• Target
• LG

Audience snapshot

• Age range: 13-35
• Gender split: 50% male, 50% female

Top interests

• magic
• filmmaking
• visual effects
• entertainment

Top locations

• United States
• Brazil
• India

Find Zach King online

• https://instagram.com/zachking
• https://youtube.com/@ZachKing
• https://tiktok.com/@zachking
• https://x.com/ZachKing
• https://zachking.com

Partner with Zach King on HypeStake

HypeStake is the creator equity marketplace where brands partner with creators through equity, royalties, and co-creation deals instead of one-off cash sponsorships. Every public creator profile includes a CERS partnership score, genome-tier analysis, and structured deal recommendations.